Meta tags provide search engines with structured meta data about a web page; allowing it to be categorized effectively.
The tags are placed in the head section of an HTML or XHTML document (between the <head> and </head> tags), and specify a page description, relevant keywords and other relevant meta data.
Be aware that meta tags have significantly less effect on search engine results, than:
- The volume of incoming links from related websites,
- Quantity and quality of your content,
- Precise source code
- Spelling
- Operational hyperlinks
- Consistent search and visitor traffic
- Unique content
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